Introduction
If you’re looking for an affordable and beginner-friendly Vitamin C serum that promises glowing and even-toned skin, the plum vitamin c serum has become one of the most popular skincare products in India. With a 15% stable Vitamin C formulation, Kakadu Plum extract and Japanese Mandarin, this serum claims to reduce dark spots, fade pigmentation and deliver visible brightness within a few weeks of consistent use.
This review covers everything you need to know – from real performance and ingredients to price, usage and availability.
About Plum Vitamin C Serum
Source: Plumgoodness
Plum’s 15% Vitamin C Face Serum is a lightweight, vegan, cruelty-free formulation suitable for all skin types. The serum uses Ethyl Ascorbic Acid, a stable and effective Vitamin C derivative known for brightening and improving skin texture with less irritation compared to pure L-ascorbic acid.
Claims by the Brand
- Reduces dark spots and pigmentation
- Boosts glow within 1–2 weeks
- Enhances skin tone and clarity
- Antioxidant protection
- Gentle, non-sticky texture suitable for beginners
Key Ingredients
| Ingredient | Benefits |
|---|---|
| 15% Ethyl Ascorbic Acid | Brightening, fades pigmentation, antioxidant |
| Kakadu Plum Extract | Rich natural Vitamin C source, protects from free-radical damage |
| Japanese Mandarin | Helps boost radiance |
| No synthetic fragrance, no essential oils | Suitable for sensitive skin |
Review: How It Performs
Texture & Feel
The serum is watery-light, absorbs quickly and layers easily under moisturizer and sunscreen. It does not feel oily or sticky and works well for morning and night routines.
Effectiveness
Users typically experience:
- A noticeable brightening effect and glow in 1–2 weeks
- Reduction in dullness
- Gradual fading of dark spots and acne marks with consistent use over several weeks
Skin Types
- Oily skin
- Dry skin (with moisturizer)
- Combination skin
- Sensitive skin (recommended patch test)
Pros
- Affordable Vitamin C option
- Beginner friendly and low irritation
- Lightweight & fragrance-free
- Multiple size options available
- Visible glow with consistent use
Cons
- Results for stubborn pigmentation take longer
- Requires sunscreen for best results
- Needs careful storage away from sunlight
Price & Availability (India)
Prices vary based on size and discount period.
| Size | Approx Price |
|---|---|
| 10 ml | ₹200 – ₹299 |
| 20 ml | ₹350 – ₹550 |
| 30 ml | ₹550 – ₹700 (varies by sale/offer) |
Where to Buy
The serum is widely available on:
- Plum Official Website
- Nykaa
- Amazon
- Flipkart
- Purplle
- Zepto / Local beauty stores
(Pro tip: Look out for festive and monthly sales for best deals.)
How to Use
- Apply 2–3 drops on cleansed face.
- Use before moisturizer and sunscreen.
- Can be used morning or evening.
- If used in the morning, always apply SPF 30 + afterwards.
- Avoid applying alongside strong exfoliants and retinol together in the same routine.
- Patch test if you have sensitive skin.
Final Verdict
The plum vitamin c serum is an excellent choice for beginners and budget-friendly skincare users looking for a reliable Vitamin C formula to enhance glow, even out skin tone and treat mild pigmentation. It’s lightweight, effective and well-formulated for daily use.
If you want visible brightness, healthy glow and antioxidant benefits without spending too much, this product is worth trying.
FAQs About Plum Vitamin C Serum
Q. Is Plum Vitamin C Serum good for sensitive skin?
Yes, it uses a stable Vitamin C derivative and is fragrance-free, making it suitable for sensitive skin. A patch test is recommended.
Q. How long does it take to show results?
Glow can appear in 1–2 weeks; dark spot reduction takes consistent use over several weeks.
Q. Can beginners use this serum?
Absolutely. It is designed to be beginner-friendly and gentle.
Q. Can I use it with retinol or AHA/BHA?
Use on alternate nights to avoid irritation.
Q. Is Plum Vitamin C Serum safe for oily skin?
Yes, the lightweight water-based texture absorbs quickly and suits oily and acne-prone skin